Our Story
Born in Guangzhou,
Built for the World
NOVAE ATELIER started with a simple belief: custom jewelry shouldn't require a Fifth Avenue address and a six-figure budget. We're a Guangzhou-based atelier that brings European workshop standards to direct-to-consumer pricing — cutting out the middlemen, not the craftsmanship.
Our founder spent years in the jewelry and watch modification trade, watching talented craftsmen produce world-class work that got rebranded and marked up 5× before reaching the client. NOVAE ATELIER is the answer: connect the hands that make the pieces directly to the people who wear them.
Today we ship to clients across 15+ countries. Every piece is made to order. Every stone is hand-set. Every detail is checked three times before it leaves our bench.
